Affiliate Marketing The Difference Between Publishers And Advertisers
There is some confusion about affiliate marketing and it is important to know that there are two sides to affiliate marketing. Typically the terminology revolves around publishers and advertisers. While the ultimate goal of making money is the common theme among these titles, there are several differences that you must know about before diving into affiliate marketing. Do your research and decide before you select an affiliate marketing company network, which relationship you are going to have with the company. All affiliate marketing companies make big promises so it is important to navigate carefully and weigh all of your options.
The advertiser relationship consists of some sort of initial investment and most likely a discussion with the affiliate marketing companies campaign specialists. Building relationships within the affiliate marketing company’s network of other site owners or “publishers” who will advertise your product is an important element to remember. In return for this service, the “publisher” receives a commission that has been predetermined as well as a set commission rate given to the affiliate marketing company. The affiliate marketing company enabled you to build the relationship with the publisher and gave you access to their sales tools and tracking software so they are due a cut of the sale. As an advertiser, you are able setup the commission for the publisher and even offer performance incentives as a result of higher production.
One thing you must remember is that you are most likely not the only company selling your product type in the affiliate network. Be prepared to prove that your program is better than your competions, in order to gain the trust of publishers. If your site goes down often or your product is not converting, the publisher reserves the right to move on to another advertiser within the network. Publishers can be fickle so keeping them happy tends to be a challenge. If a publisher does not feel like things are working in their favor, they will easily turn thier back on you.